We developed Pure Sun Defense to fight the fastest growing cancer in America: Skin Cancer.

One in five Americans will develop Skin Cancer in their life, and proper sun protection can change this statistic.

Kids under 10 years old who don’t wear sunscreen are 50% more likely to develop Skin Cancer as adults versus kids who do. It’s important to protect our children early on and build good habits.

So let’s all pledge to be smart about sun defense and stop Skin Cancer in its tracks.